The importance of communication in a business

Posted by Gugu on Wed November 30, 2016 in Vaalnest News.

Communication is often viewed as a heart of every organization because without it, the business could be at the edge of closing down.

Communication within a workplace is crucial as it would enable the smooth running of any organization. Communication is often viewed as a heart of every organization because without it, the business could be at the edge of closing down.

Communication requires a receiver and a sender, so it is important for both parties to get a mutual understanding when the message is being conveyed. Employees feel empowered and productive if they receive an upward communication and this usually consists of feedback. If managers are able to listen and respond to the queries that the employees might have, this often leads to increased employee satisfaction.

Poor communication could lead to a bad impact to the business because when there is lack of communication this hits the customer and the supplier as they would feel as if they are not appreciated. Employees who lack guidance from their superior often struggle to know how to satisfy customers and loose commitment to do so. The morale of the employees tends to decrease at work and this often leads to poor working relationships.

People spend most of their time at work hence it is important to keep the culture of effective communication alive. In a working environment, people need each other in order to achieve the goals and objectives of the company and none of these can be achieved without communication.

Managers should invest required time to ensure that directives given to employees are free of obscurity and nurture an environment that encourages an open exchange of ideas that would help uplift the company.

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